Lorina has been in the Beauty Industry since she was 16 years old and became a professional makeup artist in San Francisco while producing her own line of Cosmetics. After many years working behind the counter as a manager for Estee' Lauder, Lorina found herself following in her father's many footsteps of becoming a hairstylist while maintaining a career in Cosmetics as well as her continued studies in becoming an Educator. Her vast experience catapulted her into the hair industry in the late 80's working as a distributor Rep. for many lines of haircare such as: Tressa, Framesi, Schwarzkopf, Sorbie, Big Sexy, Nioxin, Sebastian, Brocato, Artec and many more.
With the success of owning her own salon on Fisherman's Wharf in San Francisco, Lorina traveled to Italy where she continued to work and gain education in the study of hair. After a 5 month stay, she came back to America to start a new life in the Central Valley of California. She personally assisted the Founder and Creator of a haircare line from all ends of the operation. Lorina was on the team to create, build, promote and educate salons and stylists in all its territories as well as run and manage hairshows.
Lorina is an active and accomplished educator in the Beauty Industry and can be seen all over California teaching salons and students on current techniques and color as well as business building seminars.
Lorina has cornered the market as the Sunday Stylist and maintaining a solid clietelle by being available on sundays when most salons are closed. Her continued efforts in saving clients from fried, dyed hair and kitchen beauticians has spread throughout the industry that a good deal of her clientelle are stylists themselves.